Strategic brand management (Record no. 21828)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00292nam a2200133Ia 4500 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer,Jean-Noel |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic brand management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | - |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Kogan page |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 443 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management Studies and Research | Management Studies and Research | 12/04/2011 | 85 10-01-2011 | 395.00 | 658.8343 | M00671 | 30/11/2024 | 30/11/2024 | Books |