000 00289nam a2200133Ia 4500
008 241129s9999 xx 000 0 und d
100 _aAaker,David A.
245 0 _aMarketing research
250 _a9th
260 _bWiley publication
260 _c2009
300 _a774
942 _cBK
999 _c21190
_d21190