000 00292nam a2200133Ia 4500
008 241129s9999 xx 000 0 und d
100 _aKapferer,Jean-Noel
245 0 _aStrategic brand management
250 _a-
260 _bKogan page
260 _c2010
300 _a443
942 _cBK
999 _c21828
_d21828