000			00302nam a2200133Ia 4500
008			241129s9999 xx 000 0 und d
100			_aMathur, U. C.
245		0	_aProduct Brand management: Text and Cases
250			_a2
260			_bExcel books
260			_c2012
300			_a554
942			_cBK
999			_c22104 _d22104