000			00333nam a2200133Ia 4500
008			241129s9999 xx 000 0 und d
020			_a978-81-203-4640-6
100			_aSudhaker, G. P.
245		0	_aIntegrated Retail Marketing Communication
260			_bPHI Learning Pvt. Ltd.
260			_c2013
300			_a145
942			_cREF
999			_c23072 _d23072